Jun 11, 2009
VW GTI project
Bad news: I always wanted a slot car set when I was a kid. Good news: now I can play VW’s online version. Created by Tribal DDB London, the 1:43 scale models of the new Golf GTI are fitted with tiny cameras that give you a ‘driver’s eye’ view round the 30×25ft Scalextric track. From my experience of writing for car makers, VW has shown remarkable restraint in keeping product details to a minimum.
