BeST Design Awards
Microsite, magazine insert and double-page spread
The sponsors of the BeST Design Awards, including the major sponsor MINI, wanted a way to leverage their involvement, so we came up with what is essentially a fancy colouring competition to get designers excited. Inspired by an old Sid Vicious track, we tied the different elements together with the strapline ‘I wrapped it my way’. It would have been cool to actually use Sid – given his fit with MINI brand values, plus the fact the car manufacturer was celebrating its 50th anniversary – but imagine the cost for such a small campaign! (Pop-out MINI insert from magazine not shown here.)
Agency: The Pond
