BK Charm School
Cue imaginary press conference: “Burger King wishes to apologise to the women of New Zealand for the demeaning nature of the latest ‘BK Girls’ campaign. By relying on crass imagery of girls wearing bikinis to sell burgers, we have contributed to a culture of loose morals. We now wish to redress this situation through the creation of a BK Charm School that will teach young men to treat women with respect they deserve. Thank you.”
This campaign, based on the teachings of PUAs (Pick Up Artists), has the legs to go forever. Complete with strong retail and recruitment messages seamlessly woven into the storyline, it is yet to run. So call our hotline now if your brand has a customer base skewed towards young males!
