Burger King
Website, Facebook, Twitter, point-of-sale, radio, events
Given McDonalds just about owns the family segment in fast food, Burger King (NZ) has historically targeted young people and guys in particular. This campaign, based on the teachings of PUAs (Pick Up Artists), has the legs to go forever. What’s more the content is as useful as it is entertaining. Complete with strong retail, recruitment and market research messages seamlessly woven into the storyline, it is yet to run. So, if you have a brand with a heavy male skew call our hotline and we’ll do you a deal!
