Puku Golf
Website, YouTube, point-of-sale, outdoor
The makers of Puku putters were looking for some cheap ways to break into the US market. So we said why not (try to) go viral, and, build a site that does more than simply talk about specs. After all, infotainment is good! The campaign idea of ‘get in the hole’ came to us from that annoying chant of galleries on the PGA tour. It also ties in with the putter’s key message – patented cam hole technology. Given the lack of brand recognition or media spend, we decided to piggyback on the popularity of ‘ESPN Sports Center’. Hence the spoof. Another element of the campaign is in-store audio, with intermittent shouts of ‘get in the hole!’ to initiate sales conversations. (PS Spot the new media innovation – in-hole advertising!)
