The Kookmeyer theory on digital.
Everyone’s online these days, even the local fish ‘n’ chip shop, so you have to be more original or at least more relevant than ever before. Do you need to build a destination site or could all your information be on Facebook? Will brand mentions in editorial lead more people to your website than a banner ad? Could 100% video content bring you closer to your customers? There’s a lot you could do differently.
We’d rather create sites that utilise a mix of information and entertainment in order to capture imagination, let users interact with your brand and generally make your message more memorable.
But if you’re in the B2B market, or you have a lot of information to share, you probably just want a content site. We’ve collaborated with agencies such as Shift, Tribal DDB and Saatchi DGS on content sites for brands such as Telecom, ANZ, BNZ, ING, Liquorland, Tower, Huljich Wealth Management and Hancock Observatory.
We also get involved in the occasional above-the-line campaign.
BK CHARM SCHOOL
GET IN THE HOLE!
NEW ZEALAND TRADE & ENTERPRISE
ASB
RETURNED & SERVICES’ ASSOCIATION
(For a better idea of the type of work we’d like to do, rather than the stuff we’ve been doing for other agencies, keep tabs on our blog. It’s a good way to stay in touch with what’s happening around the world.)