The Kookmeyer theory on digital
Everyone’s online these days, so you have to be more original or at least more relevant than ever before.
Do you need to build a destination site or would you be better off on Facebook? Will brand mentions in editorial lead more people to your website than a banner ad? Could 100% video content bring you closer to your customers? There’s a whole lot you could be doing differently.
We prefer to create sites that utilise a mix of information and entertainment. Otherwise known as ‘infotainment’,
we believe this approach is a better way to capture imagination, let users interact with your brand and generally make your message more memorable.
But if you’re in the B2B market, or you have a lot of information to share, you probably just want a content site. We’ve collaborated with agencies like Shift, Tribal DDB, DNA and Saatchi DGS on content sites for Telecom, New Zealand Trade & Enterprise, ANZ, Bank of New Zealand and Accident Compensation Corporation (among others).
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BK CHARM SCHOOL
GET IN THE HOLE!
NEW ZEALAND TRADE & ENTERPRISE
ASB
WAXEYE
TELECOM MOBILE STORE
EMC
BIKE 75
BEST DESIGN AWARDS
RETURNED & SERVICES’ ASSOCIATION
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For a better idea of the type of work we’d like to do, rather than the stuff we’ve been doing for other agencies, keep tabs on our blog. If nothing else, it’s a good way to stay in touch with what’s happening around the world.