Kookmeyer Institute

Looks like the whole augmented reality/motion capture thing is really gaining momentum, judging by this new application from Zugara. Basically, it lets you ‘try on’ clothing while it tracks your movements so you can interact with the site’s content. No keyboard. No mouse. The agency says: “It’s not a secret that friends/family recommendations influence a consumer’s purchase decision and beat any other ‘consumer touchpoint’. Now, we can help brands empower their consumers to integrate their friends and family into their online shopping process like never before.” Though, from a mere shopping POV, I prefer what KnickerPicker did two years ago. Not because it’s lingerie but because it lets women select a model of the same size who then walks up and down, revealing a 3D, 360-degree view of how the garments really fit. Perhaps the augmented reality technology might be better suited to solid objects like glasses and furniture.